How to Tell What 3 Your Art Print Is

Art marketing 101: How to promote your art.

March 24th, 2022

Making fine art is the fun part, but getting it out at that place can be a bit more than challenging. Not certain how to market place artwork online? No problem—nosotros have all the tips and tricks to help you acquire how to promote yourself as an creative person. By the stop of this commodity, yous'll love lots of actionable ideas to get your art noticed by a wider audience.

Commencement fine art marketing with an amazing online portfolio.

Building an online fine art portfolio is a crucial first stride in constructive art marketing. Whether you're networking with a new contact, applying for a project, or submitting your work for an art competition, you lot must accept a place where you lot tin can direct people to come across your all-time piece of work.

It doesn't thing if you're marketing fine fine art, your tattoo portfolio, or anything in between: if you want your work to be seen, an online portfolio is a must.

Since your portfolio oftentimes serves as your get-go impression, information technology's important to put some thought into it. Here are some key features that will make your portfolio shine—and have your art marketing to the next level.

Apply a time-saving website builder.

Salve yourself fourth dimension and money and use an online portfolio platform that allows you to build your site in minutes. Cull one that gives you a free trial, then you can see if information technology's the right fit for your needs.

Choose a layout and template that are attractive and easy to navigate; when information technology comes to fine art marketing, you want something that reflects your make and immerses visitors in your digital earth. You can do this by maintaining consequent use of fonts, colors, and other brand assets.

Curate that content.

While it tin can be tempting to show off all your work on your online portfolio website, you should be a trivial picky when choosing what to include.

Visitors are less likely to sift through a portfolio with too many examples. If your portfolio has too many examples, some of those stunning pieces in your portfolio may never exist seen, leaving visitors overwhelmed. For most portfolios, xx to xxx of your very best images is the perfect amount.

You can undermine your art promotion efforts by including pieces that don't stand for your best work. Plan to review your portfolio once or twice a yr to proceed it fresh.

Ace your creative person statement and well-nigh me page.

Make certain to add your artist statement to your website. An artist argument describes how you work and what your art means.

Learning how to write an creative person argument is another of import aspect of art marketing since yous'll be asked to do it many times throughout your career. You'll need it to submit your work to art competitions, and to provide to whatever media outlets writing about your fine art. It's also a cornerstone of creating your brand identity equally an artist.

The About Me department on your portfolio is a expert place to put it. Make sure to fill up out the rest of your About Me page with engaging content near yourself and your do; prospective clients want to get to know the artist backside the art.

Start blogging.

Adding a blog to your online portfolio volition become a long way in marketing your fine art, since creating unique content for your site regularly will help improve its search rankings.

Blog posts also allow you lot to show off your artistry. Information-packed blog posts demonstrate your expertise and position you as an industry leader.

Sell art online.

Wondering how to market artwork online once visitors have landed on your portfolio website? Selling your pieces or prints is an excellent fashion to boost your revenue.

You've already got your visitors interested in your art, so setting up an online store ensures you don't miss out on potential sales. Once these pieces are on the walls of collectors and clients, they can spark interest in other buyers, finer doing more than art marketing for you.

Pick an online portfolio platform that offers online store functionality and a way to sell your prints. By selling directly to clients, you can avoid archaic finder fees (derived from in-person gallery fee structures) that are typical of some online marketplaces.

Entering competitions is splendid for artist promotion. If you manage to win, non only will y'all earn some attending for your fine art, only having the laurels under your belt can help y'all kickoff building a reputation as a great creative person.

Even if yous don't win the competition, entering can nevertheless help with marketing your art, equally many competitions will show off some runner-ups, honorable mentions, or recently submitted entries on their art promotion websites.

Some annual art competitions worth checking out include:

The Creative person's Magazine'southward Annual Art Competition
Chelsea International Fine Art Competition
Tallahassee International Juried Competition
ArtPrize

While promoting your art online can be very constructive, don't forget the ability of art promotion in real life. People who interact with your piece of work in the real world are more probable to remember information technology than something they scrolled by online.

Organizing your ain art show is a wonderful manner to learn the fine art marketing ropes—and it may be easier than you think. Here are some tips to help your show become smoothly:

Remember of a theme to necktie the whole show together. While information technology's not required, a theme can give a sense of focus to an art show and help yous decide if in that location are other artists who you want to characteristic.
Consider making information technology a group show. More artists mean more art marketing for the show! Each artist will be able to put the word out to their networks of friends and fans, increasing the reach of your creative person promotion.
Don't stick to the traditional options for venues. Sure, if it's in your budget, renting a formal gallery is bang-up. But any place that is open and accessible could work. Some examples include hotel lobbies, restaurants, and music halls. In that location may even be opportunities for public art installations, but you will demand to coordinate with your local city hall to obtain the required permits.
A great show poster volition become a long mode in marketing your fine art. Here are our best tips on how to make a affiche that will capture your hereafter clients' attention.

Marketing your art by networking.

When it comes to promotion for art, one of the chief skills to main is networking. Here are some of the all-time means to build those art-world relationships:

Attend art exhibitions and fairs.

You'll exist able to meet art lovers, professional artists, gallery owners, and agents. Making these contacts is extremely important. People you meet tin keep you informed about new opportunities – like which art galleries are accepting submissions – and help you market place your fine art by sharing your artwork on their social feeds or by suggesting popular artists you lot could collaborate with.

Don't forget to bring your business cards, and hand them out to anybody you meet. Information technology sounds like a modest matter, but something every bit unproblematic as a well-designed card can actually help with artist promotion.

Join artist organizations.

As well offer tons of networking opportunities, these organizations tin can often provide workshops, artist promotion and advocacy, resources, and more than.

In that location are many creative person organizations based in specific states or cities, so take a look at any local organizations you might like to join. There are also a diversity of national organizations.

Some examples include:

The Portrait Gild of America
Oil Painters of America

This is an crawly mode to get your art out there and do a little good for your swain artists at the aforementioned fourth dimension.

Some community-based art marketing ideas include providing artwork for charity auctions, participating in community art projects like murals, and volunteering to teach at customs centers.

New to the city? In that location are still lots of means to get involved in the artist community and starting time building that network—and marketing your art.

How to get art noticed when you're new: Collaborate on an fine art projection.

It'south a mutual question for new artists: how to get my art out there when I'm only starting out and accept no connections? Finding other artists to collaborate with is a great artist promotion strategy for new artists.

Having another artist involved means more than people will be aware of your collaborative work. All new artists face the problem of how to become their art out there, and information technology's easy to forget that you lot don't accept to navigate the art world completely lonely.

While finding other artists who work in the aforementioned medium as you lot is a reasonable place to start, if you lot think outside the box, the opportunities are endless. For example, you could find a band that needs cover fine art for their next anthology.

Utilize for grants.

An fine art grant tin can help yous gain recognition as an artist. Some art grant organizations like to promote the groovy artwork they've supported, so it may result in some media coverage.

In that location are a lot of fine art grants bachelor; expect for ones that are the all-time fit for your piece of work, and get to writing a killer grant application.

Place your art in film and TV projects.

Some artists make a living creating artwork that appears in picture show and Telly. This artwork can range from a painting that will exist hanging in the background to a business logo or a storefront.

If you lot're successful in getting your art into a movie or Tv set evidence, information technology volition issue in a lot of eyes on your work and your name in the project's credits.

Outset by contacting local production companies or, failing that, local film and Telly students. While having your piece of work in a educatee production likely won't launch you into stardom, it is a manner to start demonstrating your ability to meet the unique requirements involved with picture and Television receiver production.

Submit your work to fine art posting websites.

We've talked nigh submitting your piece of work to competitions and grants, but some other manner to promote your artwork online more regularly is to submit it to art websites. Fifty-fifty when there aren't active competitions going on, sites like these can still brandish your piece of work to a new audience:

Jumbo
Hello Fructose
Artist A Twenty-four hour period

Before submitting, brand sure y'all check out if they're looking for whatever special themes or types of art.

To get the near out of your social media presence yous need a solid content strategy, an understanding of your account analytics, and techniques to regularly reach a wider audience.

When learning how to market place art online, go through each of the steps outlined here to make certain you're existence strategic and effective. Social platforms take become the primal to artist promotion, and while y'all don't have to apply every single social channel, endeavor a few to find out which ones get you the most traction.

Create a strategy for marketing art online.

Before you beginning marketing your fine art on social media, make certain y'all create a strategy. If y'all don't have concrete goals in mind, it'due south harder to assess your progress and identify areas where your artist self-promotion isn't delivering results.

This is why yous should start by creating a social media strategy for how to promote your artwork online. It should include things like what you want to get out of your artist promotion campaign, what type of audience you desire to target, and which platforms yous are going to utilize.

Set up business accounts on Facebook and Instagram.

Use business pages on Facebook and Instagram instead of personal social media pages to promote your art online. Your artist promotion volition look more professional, and you'll take access to more analytics tools to improve your social media marketing. With data, you'll be able to encounter exactly which pieces of content were most constructive in the by.

For example, one time you accept a business folio, you'll exist able to use more analytics tools and create Facebook ads. You lot should start with setting upwards your Facebook business page, since it's required to create a business account on Instagram.

Go your followers to promote for you.

Peer-to-peer promotion is one of the cornerstones of a good social media strategy. That means finding ways to become your followers to promote on your behalf.

One way to do that is with contests. For instance, some companies offer gratis products as prizes and inquire participants to enter the competition by making a mail service that mentions the visitor or product.

As an contained artist, y'all likely won't exist able to offer an expensive 1000 prize. However, if you get creative, there are plenty of ways you could entice people to participate.

For instance, you could chore the participants with creating a post about their favorite piece from your portfolio, and offering one of your artworks as a prize. Participants volition be able to market artwork online to their networks. This is a elementary creative person cocky-promotion idea that you can utilize on a regular basis.

Cross-promote with other artists.

There are lots of artists out in that location in the same position as you: they're likewise looking for ways to promote their work. So, 1 piece of cake manner to get some artist promotion is to agree to cross-promote with another artist. It can be as simple as making some posts that highlight the artist'southward work and what you similar about it, with an understanding that they will practice the same.

It'due south an fine art marketing win-win: you'll both get some more than eyes on your work. And since everyone'south sense of taste in art is different, yous can cantankerous-promote without worrying about sending potential clients to a competitor.

Track your progress with analytics tools.

Tools such as Facebook Insights and Instagram Analytics tin assist you see how well your social media promotions are working. These tools tin tell yous things similar how many views each of your posts attract, and how many of those visitors clicked through to see your online portfolio. By comparison the performance of your various posts and social media strategies, you can go a better sense of which art marketing efforts work and which don't.

While the tools that are built into Facebook and Instagram provide plenty info to get started, when yous're gear up, there are many third-party analytics tools that become farther.

Be inspired by your fellow artists online.

Written report the social media accounts of the artists yous look up to – or any artists that have mastered artist self-promotion. You lot should examine everything nearly them; from the types of images they post to their posting schedule. Past learning what makes these social media accounts so successful, you'll gain some insight into what you tin do better.

Use post-scheduling tools.

Consistently posting fresh content to your social media is important. It'southward a great way to keep your followers engaged and attract new ones. However, information technology can be a pain to stay on meridian of information technology day after twenty-four hours.

Luckily, in that location are a variety of scheduling tools that can take the stress out of it. These tools will allow you create your posts at your ain step, and then schedule them to be automatically uploaded at specific times.

These tools make it easy to mail at the best times. As your analytics will likely evidence you, time of day can be a major determining factor in whether or non your art marketing is seen by your audience.

So, if you're interested in learning more nearly the scheduling tools that are out at that place, here's a list of the best Instagram scheduling tools.

You might assume you'd have to spend a lot of money to get any return from advert on Facebook. But that's non the case. You can start by spending as little as $i! (mind you, $ane won't become you very far, just we all have to start somewhere.)

Facebook Ads offer a lot of flexibility. You can kickoff small and scale upwardly as needed. Yous can likewise examination dissimilar fine art promotion formats using Facebook Ads, such equally photo and video ads, to see which ones pique your audition'southward interest. Another peachy feature with Facebook Ads is that you can get very detailed with the audience you want to target, based on everything from age group, to geographic location, to their particular interests.

Now what?

Congrats—yous're on your mode to mastering how to promote your art. If you put these methods into practice, yous'll find your reputation growing and new opportunities arising.
Proficient artist promotion and art marketing can fifty-fifty assist you go your fine art into an art gallery. One time you start marketing your art the right way, annihilation can happen, from gallery representation to booming sales. It's time to leave there and share your work with the globe!

Eliina has an extensive groundwork in illustration and design. She has been working at Zenfolio for the concluding two years helping photographers run into their business organisation and website needs.

*Promotion valid until May 31, 2022 at 11:59 p.m. PST. Promotional discount off the subscription price of a new ProSuite, PortfolioPlus or Portfolio annual plan will be automatically applied at checkout with code SPRING2022. Discount applies to the commencement year but. Cannot be combined with any other promotion. Portfolio, Portfolio Plus and ProSuite plans are currently available to customers in the Usa, United Kingdom and Commonwealth of australia merely.

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